Both business ideas and ongoing companies can be evaluated by using Lean Canvas. 

Download the application form

What can Lean Canvas give you?

- a comprehensive idea evaluation,

- a brief project profile presentation,

- an easier business idea presentation to the potential investors.

Advantages of the method:

- correct product, target group, consumers, marketing strategies ,

- assessment of external business conditions (competitors and market niches),

- bankruptcy and legal entities/sole proprietors termination risk minimising,

- a comprehensive project assessment and analysing of main parametres.

How to use the method:

It is necessary to fill in a table of nine items in a certain order

1 2 3 4 5 6 7 is the order you fill in

Risk types:

product risk: failure in product forming, the problem was overrated, a bad decision was met, misinterpretation of success conditions;

customer risk: failure in choosing target client group or segment, failure in choosing product information channels;

market risk: external circumstances were underrated or overrated, offers of competitors are unbeatable, no market spaces, no profit prospective or too expensive market entering.

Learn Canvas method application 










Setting a goal

Filling in and analyzing unit 1 “Problems (current alternatives)”, bottom part. Defining at least 3 problems, market challenges the company can face (Z: no definite product is manufactured in our city)

Taking into consideration company purpose, its feasibility, whether it is overrated


Market conditions

Filling in and analyzing unit 1 “Problems (current alternatives)”, bottom part. What are current solutions for these problems (Z: demanded products are shipped from other places, using alternative products, customers can produce this product by their own)

Competitiveness defining of the potential company


Minimum (up-to-date) market volume

Filling in and analyzing unit 1 “Customer (first Clients)”, bottom part. Defining customer category (amount, composition, constant demand), who need the product. (Z: who needs this product)

Understanding customers


Maximum (potential) market volume

Filling in and analyzing unit 1 “Customer (first target Clients)”, top part. Defining regular customers (amount, composition, constant demand). Who can buy the product? (Z: Who buys alternative goods? Who is your potential client?)

Understanding customers, scale assessment



Filling in and analyzing unit 2 “UVP (Unique Value Proposition)”. Defining whether the Proposition is unique. Why shall the consumer choose your product? (Z: better price-quality relationship, better lifetime, better features, multi-purpose)

Understanding customers’ needs and market features


Sphere key features

Filling in and analyzing unit 3 “Solutions”. Possible problem solutions (Z: demanded products production plan, final assembling from purchased templates)

Planning future activities of the company



Filling in and analyzing unit 4 Channels (contacting the customer). Defining the ways a future client can find the company

Considering all ways to give information to clients, target client accessibility



Filling in and analyzing unit 5 Cost Structure (contacting the customer). Costs, cost for client capture, operational costs, most expensive actions and resources

Understanding business



Filling in and analyzing unit 5 Revenue, revenue structure and cost balance, recurrent processes, value creation steps


Efficiency assessment

Filling in and analyzing unit 6 KPI (key performance indicator). Company efficiency control methods,

Anticipating understanding of tendencies and proactive reaction to negative tendencies