Both business ideas and ongoing companies can be evaluated by using Lean Canvas.
What can Lean Canvas give you?
- a comprehensive idea evaluation,
- a brief project profile presentation,
- an easier business idea presentation to the potential investors.
Advantages of the method:
- correct product, target group, consumers, marketing strategies ,
- assessment of external business conditions (competitors and market niches),
- bankruptcy and legal entities/sole proprietors termination risk minimising,
- a comprehensive project assessment and analysing of main parametres.
How to use the method:
It is necessary to fill in a table of nine items in a certain order
1 2 3 4 5 6 7 is the order you fill in
product risk: failure in product forming, the problem was overrated, a bad decision was met, misinterpretation of success conditions;
customer risk: failure in choosing target client group or segment, failure in choosing product information channels;
market risk: external circumstances were underrated or overrated, offers of competitors are unbeatable, no market spaces, no profit prospective or too expensive market entering.